B2B Marketplace: Features of B2B eCommerce Websites

 B2B Marketplace: Features of B2B eCommerce Websites

The world of eCommerce is now constantly growing, and the majority of B2B transactions are transferring to online platforms. Thus, B2B eCommerce companies need a solid and secure infrastructure to increase revenues when orders are completed digitally. Thankfully, Magento has a solid reputation as a robust platform for websites of B2B and B2C businesses. Hence, in this post, we'll go over several fantastic Magento B2B features that make the platform ideal for B2B businesses.

What Exactly is a B2B Marketplace?

A network-like structure known as a B2B internet platform links suppliers and buyers from various regions and business sectors. Here, companies do business and buy things. Comparatively speaking, business-to-business marketplaces provide more sophisticated features. Creating such a solution is challenging and bizarre. Multi-vendor marketplaces feature various user journeys and additional phases in the engagement process.

Characteristics of B2B eCommerce Websites

Get a Price Quotation

Customers often need to contact and get a quotation since the pricing of a product in a B2B business relies on several variables, including product configuration, quantity, a specific client or customer group, delivery schedule, and others. If you want to apply to Magento B2B agency, then you need to find out all the prices from them. The online function for requesting quotes makes it possible to speed up the procedure and minimize back-and-forth contact.

Sales agents may generate a quotation after receiving a request and offer consumers extra reductions in addition to the pre-negotiated price. After the estimate has been accepted by the business, they may also place an order on the client's behalf.

Minimum quantity for orders

You don't want to waste time sending out smaller amounts if your company sells its items primarily in bulk volumes. We strongly advise establishing a minimum order quantity for each category or just entering a minimum price for the whole purchase. To prevent clients from becoming dissatisfied after making their whole purchase, you should be able to explicitly state limitations on the product pages. Otherwise, you will have to deal with many abandoned baskets and failed checkout procedures.

Superior Customization

B2B e-commerce sites often fail due to their rigidity and template-based design. There is “no one size fits all” when it comes to a company's demands and requirements. If you want to maximize the potential of your online shop, it must be customized to the unique requirements of your company rather than the other way around.


Security should be a major priority for every organization given the growth of cyberattacks and dangers to personal consumer data. B2B platforms should thus provide their users with the highest level of protection. This is being addressed by several platforms, which are improving their security framework in various ways.

Granular permissions, for instance, let you build site-specific roles with the rights you need and shield user information from system administrators and database owners.

Credit Control

In both offline and online B2B trade, placing orders on credit is a frequent practice. Some of your customers may require the items as soon as possible but prefer to pay for their purchase later. Such consumers may acquire a line of credit via credit management, with a cap on how much they can spend on purchases. You are completely free to decide how high these restrictions should be; the larger the client, the higher the limit.

Discounts for Bulk Purchases and Volume

B2B customers often purchase items in bulk, so even while your goods may be displayed as cases, packs, or pallets, you might still want to offer different levels of discounts depending on the total number of items that will be bought. You must have a means for your eCommerce systems to support quantity thresholds that permit delivering bulk discounts.

You could anticipate being able to set distinct discount tiers depending on the customer groups allocated to your client base if you anticipate the quantity discounts to operate along the customer-specific pricing levels.

Reordering or Rapid Order Capabilities

B2B clients often know exactly what they want, sometimes down to the SKU or item number. This function enables consumers to easily add products to the basket without having to search and browse for the same item again by giving them a form where they can input the item numbers and quantities. We are aware that placing orders with several SKUs might be challenging if done properly.


Without a doubt, Magento (Adobe Commerce) is a specialized platform that successfully supports the operation of a B2B eCommerce website and makes it simple for you to optimize the shop. You just need to focus on developing and expanding your company.

About the author
Linas Kiguolis
Linas Kiguolis - Senior IT developer

Linas Kiguolis is a senior IT developer and news editor at Reviewedbypro.com. He has a major in Applied Computer Science because IT has been his passion for a very long time even before he went to college.

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